Social Media advertising: How to get the most of your ad budget
Social media advertising is often considered a microscopic element to your marketing with no real value. Wrong! In fact, once sneered at as ‘fun’ or ‘oh that’s nice’, social media advertising has to be taken seriously as one of the most effective tools for your business. In a fast-paced technological age where 3 billion of us are using social media (90% of which on hand-held devices) platforms like Facebook, Instagram & Twitter subtly teach us how to advertise on social media, leading to higher engagements & new prospects along the way. Fun fact- whether we’re refreshingly honest or in denial, we spend an average of 2 hours & 22 minutes a day using social media!
Why Is A Content Strategy Important?
Digital content can somewhat go under the radar. However, put quite simply, without it, no companies would make money & others wouldn’t exist. Content represents the voice of your brand & holds the key to growth & survival. Through a content strategy, we all grow organisations using website content on one digital platform or another. If you’re aiming to generate bundles of sustainable, long-term traffic without actually dipping into your funds, I’d always recommend content marketing.
“Last year, the demand for creative written content increased by 83%”