influencing-search-performance-through-content-marketing-opportunities
Influencing Search Performance Through Content Marketing Opportunities

Content marketing is a key element of any marketing strategy and, if done correctly, can have a major influence on search performance.

Content marketing can take a number of forms, such as blogs, videos, social media posts and brochures. Crucially its intention is to educate and guide readers, rather than to explicitly promote a product or service.

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