Previously seen as an optional gimmick, social media cannot afford to be put to the back of the queue anymore. Putting an effective strategy in place can help add value to your brand. Gone are the days of posting a few times a week and waiting for self esteem boosting likes. Not content at consuming our social lives, it wants our professional life too! So, without further ado, lets delve into the wonderfully bonkers world of social media!

Using social media as a marketing tool can be a great way to reach a relevant audience no matter your budget. Facebook in particular can be a cost-effective method of targeting a specific market, building brand awareness and enhancing your online visibility and responsiveness.

Your corporate website is often the first touchpoint a customer or potential customer will have with your brand so it’s important to get it right. However, with most corporate sites having been around in one form or another for decades, a refresh is often seen as a quick task that simply updates branding and content rather than an opportunity to truly deliver what your audience wants. With this kind of approach it is easy to overlook design issues and approaches that could make the user journey much more intuitive, engaging and in turn deliver better results.

In these days of GDPR, the humble email can seem like a tool that no longer has a major role to play in marketing campaigns. However, done properly it can be even more effective than before the introduction of the EU data regulation, helping you to interact with your customers and promote your brand.

Marketing is an all-encompassing term that covers the many and varied elements involved in promoting your product or services. From digital marketing such as emails, websites and social media to market research, advertising and content, done properly marketing is an essential business tool that can have a major impact on your bottom line.

As we welcome in 2019, now seems the perfect time to take a look at some of the marketing trends and technologies we expect to be big this year.