Despite having the best of intentions, designers & creatives can have a tendency to concoct a masterpiece that doesn’t necessarily equate to a money-making project. Sure, when you are building a website, you need a brilliant concept, but don’t focus on this entirely – there is much more to setting up a website. Read more
There are six essential elements that need to go in to every brand style guide – brand story, logo, colour palette, typography, imagery and voice of authority. These should be the first things you prioritise with your designer. Some of this may already be created (like your logo), but for others you’ll want to go back to your inspiration boards. A designer will help you take those moods, feelings and images and turn them into tangible brand elements.