Awe Creative is pleased to announce that it has secured a spot on the UK government’s Digital Outcomes and Specialists 4 framework (DOS).
Content marketing is a key element of any marketing strategy and, if done correctly, can have a major influence on search performance.
Content marketing can take a number of forms, such as blogs, videos, social media posts and brochures. Crucially its intention is to educate and guide readers, rather than to explicitly promote a product or service.
There are six essential elements that need to go in to every brand style guide – brand story, logo, colour palette, typography, imagery and voice of authority. These should be the first things you prioritise with your designer. Some of this may already be created (like your logo), but for others you’ll want to go back to your inspiration boards. A designer will help you take those moods, feelings and images and turn them into tangible brand elements.