Despite having the best of intentions, designers & creatives can have a tendency to concoct a masterpiece that doesn’t necessarily equate to a money-making project. Sure, when you are building a website, you need a brilliant concept, but don’t focus on this entirely – there is much more to setting up a website.
Yes, it may look visually stunning but, ultimately, the message may not support their philosophy, therefore your client may not pay for your services. The key is to create an inbound marketing content strategy AROUND the foundation of your idea.
There’s nothing more disappointing than having a creation that you slaved over trampled on by a stampede of criticism, especially when it is relatively easy to avoid this. You want to avoid the classic: “yeah this is great, but” line. Let’s eliminate the ‘but’ & combine fun with functionality!
Before you can find out how to make a good website, you need to establish how you can hit your customers’ sweet spot by answering these questions.
Social Media advertising: How to get the most of your ad budget
Social media advertising is often considered a microscopic element to your marketing with no real value. Wrong! In fact, once sneered at as ‘fun’ or ‘oh that’s nice’, social media advertising has to be taken seriously as one of the most effective tools for your business. In a fast-paced technological age where 3 billion of us are using social media (90% of which on hand-held devices) platforms like Facebook, Instagram & Twitter subtly teach us how to advertise on social media, leading to higher engagements & new prospects along the way. Fun fact- whether we’re refreshingly honest or in denial, we spend an average of 2 hours & 22 minutes a day using social media!