Lead management and segmentation allows you to view every detail about a lead in a single contact profile, and view a chronological timeline of every touchpoint between a contact and your company, such as email opens, content downloads, page visits, social media interactions, and more. This allows you to segment, nurture and grow your database.
All-in-one contact intelligence makes it easy to build targeted lists, automate your email campaigns, and expand your database.Import existing contact details, build forms to convert visitors into leads and grow your database, and create unlimited custom fields to collect critical lead details. Then segment contact lists based on any data you’ve collected – properties, website visits, email interactions, and more.
Using these hyper-targeted segments to send emails, personalise website content, and power marketing automation campaigns so you can effectively nurture your leads further down the funnel.