branding and a new-look site
Having relied on an outdated website for some time, InstallAV recognised the need for updated branding and a new-look site and the business benefits it could bring. Awe Creative was consulted to create a fresh, standout design that supported this new branding and a refreshed content offering.
Awe Creative was called in to redesign the InstallAV logo, including suggesting new colour schemes and design features for a wider rebrand, as well as to overhaul the InstallAV site. This included reworking the navigation structure to make it simpler for users, reviewing and rewriting content, sourcing images and updating the company’s social media presence and integrating it into the website. The new site would also be hosted on a new VPS web server.
Bold design was at the heart of the InstallAV website, with strong headings, large fonts and striking images complemented by white space and consistent navigation for an intuitive customer journey.
As InstallAV works across three key sectors it was important that visitors could quickly and easily find the content relevant to them, so a scrolling design was used to ensure an easy transition between sections without users having to click though multiple pages to find their content.
- Consistent and clear content
- Striking use of imagery
- Social media integration
All our website are responsive, working across mobile, tablets, laptops and desktop.