Attract & Convert More Visitors
Digital accountancy firm PrimoTax wanted to better utilise its website and attract and convert more visitors. To achieve this, they set about a website optimisation programme covering both content and design.
Brief
Awe Creative were asked to come up with a proposed structure and design templates for each of the pages, making sure there was room for key information without overloading readers. SEO and keyword analysis was carried out to ensure new content was targeted at the sectors PrimoTax wanted to attract, and both copy and design were made consistent throughout. PrimoTax branding was also incorporated throughout creating a strong, professional online presence.
- Site structure and navigation improved
- Keyword and SEO integration
- Consistent design incorporating existing branding
