When CDEC undertook a rebrand in 2018, we were called in to consult on a new look for the company. As CDEC had taken the decision to move from being a reseller to an integrator a new corporate branding was needed to reflect this change. We worked closely with CDEC and took time to understand the thinking behind these changes, what it meant for the company and its stakeholders, and the message CDEC wanted to portray in its brand. We then came up with a number of designs for consideration and worked with CDEC to refine the look until everyone was happy with the outcome. We then set about ensuring all corporate branding was consistent, whether online, in printed material, digitally, on advertising, business cards and the like. The new look was also integrated into the new website created for CDEC.