Drive potential customers to your site through rich content and convert them into customers by targeting them at each stage of their journey. Become a thought leader within your industry and focus on how your target audience learns and shops for their products or services.
What we do
The Inbound Marketing Methodology
Our team works with you to build and execute your inbound marketing plan to help your business grow.
Bottom What We Do
Inbound Marketing Step
Social Media Marketing, Blogging, SEO, Content Marketing, Paid Media
We want the right traffic coming to our site, so that we can nurture them into clients. As an inbound marketing company, we can write about anything and will most likely get picked up for search. However, what’s the point of traffic, if it isn’t the right traffic? We don’t want someone who is searching for a divorce lawyer landing on our site. It’s like fishing, if you want to catch a certain fish, you have to use the right bait.
Converting Traffic into Leads
Landing Pages, Call-to-Actions, Lead Generation
Now that you have attracted the right visitor to your site, it’s time to qualify that visitor into a lead. This is done by providing content and offers that represent the next logical step in a business making their decision. This allows us to capture contact information in exchange for further education about the subject that they are interested in.
Closing Leads into Customers
Email Marketing, Workflow for Nurturing
The closing stage is where we transform those qualified leads into customers. How do we accomplish this? We keep track of customer interactions on your site. The pages they have viewed; what social posts they came to your site from; what emails they read; or what they have downloaded from your site. We create workflows dependent upon those interactions, further nurturing leads into customers.
Delighting Customers and Turning Them into Promoters
Getting Customers to Refer New Prospects
Since our ultimate goal is to build ongoing, mutually beneficial business relationships, the sale of a product or service is merely the first step of this process. Long-lasting, profitable businesses are built upon developing relationships with repeat customers. Returning customers are the most profitable.
GET A FREE INBOUND ASSESSMENT
Want to have a quick call to assess how inbound could work for you?