You could have the most beautiful website in your sector, but if no one knows it’s there or if users don’t actively engage with it once they visit, you might as well not have one at all. One of the key factors when it comes to building your website is thinking about your consumers and the buyer’s journey. How have they landed on your website?
SEO, or Search Engine Optimisation, is the process of increasing the visibility of a website in organic (un-paid) search engine results page (SERP).
There are a number of ways to do this, such as building your site using elements that are easily read by search engines.