Awe Commerce
The first fully integrated AI e‑commerce platform for UK businesses that sell to trade and to the public.
Not an AI app bolted onto a shop. A product expert on every page, a team that changes the catalogue by asking, quotes that turn into proposals, competitor prices tracked daily, and products that Google and the AI assistants can read. Quotes, purchase orders and payment on invoice sit next to card checkout. And you own the code, the data and the hosting.
- AI
- Built in, grounded in your catalogue
- For
- UK shops, trade + retail
- From
- £8,000 fixed, or £820 a month
- Owned by
- You. Code, data, hosting.
Paste a link to your shop. You get an honest view and a ballpark within one working day. No call needed.
Goes straight to Lee. No mailing list. How we handle your details
Three catalogues, three buyers
A projector, an oven range and a rollator in the same shop. Switch the product and the buyer, and watch the price, the VAT, the payment terms and the route to a quote change with them.
The projector is a copy of a real TopAV product page. The other two are real products at their published prices, dropped into the same shell: a commercial range that needs a fuel decision and a hardwired supply, and a mobility aid sold with VAT relief. Same checkout, same quote and purchase order routes, different catalogue.
This interactive panel needs JavaScript. It shows three products in one shop: a copy of the live product page for the Barco I600-4K10 4K UHD laser projector at topav.co.uk (£17,999.75 inc. VAT, £14,999.79 ex. VAT), a Falcon Dominator Plus G3101 OTC/P six burner dual fuel oven range (£3,097.99 ex. VAT, £3,717.59 inc.) and a Taurus Hybrid Rollator (£259.00 with VAT relief, £310.80 inc. VAT), each at its published price. Switching the buyer changes what the page leads with: a retail buyer sees inc. VAT prices and card checkout; a trade account sees ex. VAT prices with payment on invoice against a purchase order; a school or council gets the quote and purchase order route with the framework and compliance details on the page.
Swap
Upgrade or downgrade an order after it is placed. The buyer settles the difference, and that is all.
The easiest upsell you will make. A buyer who ordered the 10,000 lumen Barco rings about the 15,000. On most shops that is a cancellation, a refund, a new order and a second payment to chase. Here it is one click on the order: the line changes, the difference is charged or returned, and dispatch carries on.
- ▪Offered from the order. The buyer opens their order page, or your team sends the swap link from the admin after a call.
- ▪Difference only. Card orders are charged or refunded the gap through Stripe. Account orders have the invoice amended. The original payment is never unwound.
- ▪One order, one audit trail. No cancellation, no re-order. Stock and the dispatch promise are updated in place, and the change is logged and reversible.
- ▪Down as well as up. A buyer who over-specified keeps the order and gets the difference back, so they stay a customer instead of cancelling.
Want this for your catalogue?
An honest view of what we would change and whether this platform is the right call, within one working day.
Is it for you
Built for
- ▪UK shops selling to trade and to the public from one catalogue
- ▪A hundred products or a hundred thousand, often fed by distributor price lists
- ▪Buyers who order on purchase orders, ask for quotes or pay on invoice
- ▪Schools, councils and NHS buyers who need framework and compliance details on the page
- ▪Products people size, configure or compare before buying
- ▪Teams who want to change the shop themselves without an agency retainer
Not the right fit
- ▪A consumer brand with a few dozen products and no trade side. Shopify. We would build it for you.
- ▪A marketplace with many sellers, or subscriptions as the main model. Purpose-built platforms do this better.
- ▪Multi-currency and international tax from day one. Shopify Markets, unless the trade side outweighs it.
- ▪Under £8,000 to spend. A Shopify or WooCommerce build from us, or a UX fix on what you have.
We build on Shopify and WooCommerce too. If they fit, we say so.
Price and process
Fixed before we start. Or spread it: from £820 a month over 12 months with support included, and everything is yours at the end.
No platform fee. No percentage of sales. Card fees go to Stripe. Hosting is billed to your own account, typically tens of pounds a month for a shop this size.
Send a link for a fixed quote →- 01 Send a link. To your current shop, or the products you sell. We reply with an honest view of what we would change and whether this platform is the right call.
- 02 Fixed quote and timeline. Agreed before we start. If the scope changes you get a new number before we carry on, not after.
- 03 Start at the checkout. We build the buying flow first, quotes and POs included, then the catalogue around it.
- 04 Working builds every week. You click through the real thing from week one, on your own data.
- 05 Launch, then support. Redirects, feeds and analytics in place on day one. Support and monitoring on a monthly plan if you want it.
Buying tools and the assistant
The questions that used to be a phone call, answered on the page.
Every catalogue has its own blocking questions. A projector needs the room sized, a range needs the gas and the electrics confirmed, a rollator needs the doorway and the user's height. So the tools and the assistant change with the product. Switch the catalogue and both follow.
This is TopAV's projector sizing tool. Three questions, and it works out the brightness and throw distance a room actually needs, then ranks the catalogue against it. The same pattern becomes a wall planner, a compatibility checker, a bundle builder, a finder that turns a vague brief into a kit list.
This interactive tool needs JavaScript. It asks three questions, picture size, room brightness and how far back the projector can sit, then works out the brightness in lumens and the throw ratio the room needs, and ranks the catalogue against it. A 100 inch picture at 40 foot-lamberts from 4 metres back needs at least 1,900 lumens and a throw ratio of 1.83:1 or wider.
This interactive tool needs JavaScript. It asks five questions about the site, gas supply, electrical supply, extraction, the gap in the run and the narrowest doorway, and reports what blocks an installation of a 900 mm, 115 kg propane range. It also works out running cost from 5.3 kW a burner and 6.5 kW for the oven at the site's own unit rates.
This interactive tool needs JavaScript. It checks a rollator against the user: the narrowest doorway against its 59 cm unfolded width (28 cm folded), the user's height against the 86 to 97 cm handle range, and their weight against the 130 kg limit.
A copy of the tool above the projector listings at topav.co.uk, with the same questions and the same arithmetic. TopAV also runs a full throw-distance calculator, a room planner, a screen size calculator and browser-based AR that lays a true-to-size picture on a photograph of your wall.
Andrew answers on the TopAV shop today, and the questions are not soft ones. A visitor this week wanted the vertical lens offset to type into Immersive Designer Pro. He gave the figure our record held, and for the models where it held nothing he said so, refused to guess a number that would throw their geometry off, and took their details for the team. That judgement is the point. Every conversation is in a Microsoft Teams channel as it happens, so your team reads the thread and takes over mid-sentence.
This interactive assistant needs JavaScript. It is a scripted copy of the product expert for whichever catalogue is selected: Andrew from topav.co.uk on the Barco I600-4K10 (stock, £17,999.75 inc. VAT, purchase orders on 30-day terms, the 0.37:1 to 7.4:1 lens range), Kit on the Falcon G3101 OTC/P (the propane or natural gas question, hardwired supply, running cost from the site's own rates) and Elsie on the Taurus Hybrid Rollator (doorways, the 86 to 97 cm handle range, VAT relief). On a live shop every conversation also lands in a Microsoft Teams channel, where the team can take over.
What you get
Catalogue
Built for lists that run to thousands of lines and buyers who scan before they click.
- Spec chips on every listing. Key numbers (4K UHD, 10,000 lm, 86") shown on the card, so a buyer compares without opening each product.
- Search that understands intent. "A display for a meeting room" returns displays for meeting rooms, not a keyword miss.
- Distributor imports. Pull products, prices and stock from supplier feeds instead of retyping them.
Checkout and payments
Card checkout for the small order. Everything else for the large one. Same basket, same product pages.
- Quotes. A buyer turns a basket into a quote request; you price it and they accept it into an order.
- Purchase orders and payment on invoice. Business accounts can check out against a PO number with no card at all.
- Swap. A buyer who has already ordered upgrades or downgrades from their order and only the difference moves. No refund, no new order, no second payment to chase. See the flow above.
Trade and public sector
The reason this platform exists. Most shops bolt a "trade enquiries" form onto a consumer store.
- Business accounts. Company, buyers, addresses and payment terms in one account, with order history the whole team can see.
- Volume pricing. Price breaks by quantity, by customer or by customer group.
- Framework and compliance details on the page. CCS, NEUPC, LUPC, ISO and UK-stock statements where a public-sector buyer looks for them.
Product page and buying tools
Everything a buyer would ring to ask, answered on the page.
- Stock and dispatch time, live. Not "usually in stock". The number, and when it leaves.
- Calculators and finders. Throw distance, room planner, screen size, and a five-question finder that recommends a kit list. Built for your products, not AV.
- See it on your wall. Browser-based AR. Photograph the wall, set the scale, drag a true-to-size product into the room. No app, photo never stored.
AI on the shop
An assistant for your customers, and one for your team. Both grounded in your catalogue.
- A product expert on every page. Trained on the catalogue. Checks stock, volume pricing, "will it fit my room?". Every conversation lands in a Microsoft Teams channel, where your team can watch, chat live and take over at any point.
- Run the shop by asking. Your team types "put all projectors up 5%" or "add this product from the manufacturer page". Changes are staged, shown as a diff, and published with one click. Everything is logged and reversible.
- AI proposals. Turn a quote into a written proposal document with the right products, images and terms, ready to send.
Admin
Your team already knows Excel, so the admin works like Excel. No forms, no save buttons.
- The whole catalogue in one grid. Click a cell, type, it saves. Sort, filter by brand or category, search within a column, hide what you do not need.
- Competitor prices, tracked daily. Each watched product is checked against competitors. Red means they are cheaper, green means you are, with the gap in £ and %.
- Margin, visible. Buy price next to sell price next to margin. No exporting to work it out.
Search and AI visibility
Built so Google ranks it and ChatGPT, Claude and Google AI answers quote it.
- Structured product data. Price, availability, GTIN and reviews marked up on every product so search engines and shopping feeds read them correctly.
- Redirects from your old shop. Every existing URL mapped, so a migration does not cost rankings.
- Bulk SEO edits. Fix titles and descriptions across a category by asking, not one page at a time.
Integrations
What is connected today, and what we add when a quote needs it. The full wall is in the next section.
- Stripe. Cards and wallets.
- Distributor feeds. Supplier price lists and stock imported on a schedule.
- Microsoft Teams. Live chat handover from the product expert.
Works with
The services a UK shop already runs on, connected rather than bolted on.
Sign in with the accounts your team already has, take payment however the buyer wants to pay, feed every product to Google, watch the shop in the tools you use, and let the AI assistants read the catalogue. The ones marked On request are scoped and priced into your quote.
Payments
AI assistants
Logos are the property of their owners and indicate compatibility, not endorsement. Missing a service you rely on? Send the link and we will say whether it connects.
Against Shopify and WooCommerce
Both are good shops for selling to the public. The gaps open up when you sell to trade.
Shopify and WooCommerce columns describe the platforms as commonly configured with apps and plugins. Both can do more with custom development; the point is what comes built in. Three-year figures use list prices at September 2026, converted at roughly $1.30 to the pound, and exclude the build on Shopify and WooCommerce.
Not sure which column you are in? Send the link and we'll say.
If Shopify or WooCommerce is the better fit for you, we say so, and we can build that instead.
Who owns it
You do. The code, the data and the hosting account are yours from day one.
The shop is deployed to a cloud account in your company's name. We hold no keys you cannot revoke, and there is no licence fee to keep it switched on. If you stop working with us, it keeps running.
- ▪Source code. Delivered to a repository you control.
- ▪Data. Products, customers and orders in a database in your account. Export it whenever you like.
- ▪Hosting. Your cloud account, your invoice, at cost. No markup from us.
- ▪Domain and DNS. Stay with you. We never register anything in our name.
- ▪Keys and passwords. Yours. Revoke our access in a minute if you ever need to.
- ▪Other developers. A standard web application. Anyone competent can take it on.
Questions
Can we move from Shopify or WooCommerce?
Yes. We import products, customers and order history, and set up a redirect for every old URL so your Google rankings carry over. Saved card details never transfer between platforms; customers enter them again on their first order.
How do payments work?
Cards, Apple Pay and Google Pay through Stripe. Purchase orders, quotes and payment on invoice are built in rather than bolted on, and a business account can be set to invoice only.
Do you take a percentage of sales or charge a platform fee?
No. The build is a fixed price, agreed before we start. Support is an optional monthly plan. Card processing fees go to Stripe, not to us.
Who owns the shop?
You do. The source code, the data and the hosting account are all in your name from day one. There is no licence to keep paying.
What happens if Awe Creative disappears?
The shop keeps running. It is a standard web application in your own cloud account, so any competent developer can pick it up. Nothing depends on us staying in business.
Who fixes it if something breaks?
The monthly support plan covers monitoring, updates and fixes, with response times agreed in the quote. Without a plan, you can call us or any developer you choose.
Can we sell outside the UK or in other currencies?
The platform is built for UK VAT and pounds. Multi-currency and international tax can be added on request, but if that is a day-one need we will usually recommend Shopify instead.
How long does a build take?
It depends on the catalogue and the integrations. You get a fixed timeline with the fixed quote, and you see a working build every week from the first week.
Send a link
Prefer email? hello@awecreative.co.uk
Prefer to talk? Book twenty minutes with Lee
Need sign-off first? Email this page to a colleague
Send us a link to your shop.
Shopify, WooCommerce or custom. We'll tell you honestly whether Awe Commerce is the right move, what we'd change, and what it would cost. You hear back within one working day, and no call is needed to get a number.
Goes straight to Lee. No mailing list. How we handle your details. Want to say more? Use the full form.