One subscription. Seven steps. A lead machine built for how buyers search today.
AI-ready web design, AEO content, sector personalisation, a 24/7 chatbot, visitor identification, and automated outreach. Sold separately by other agencies. Joined-up here, from £1,999 a month.
Buyers no longer start with Google. They start with ChatGPT, Claude, and Perplexity. Your website has to be ready for both.
AI search visitors convert up to 23× higher than Google organic.
Of UK B2B buyers now use AI tools to research suppliers before contacting them.
Of B2B buyers plan to use generative AI during a purchase decision in the next 12 months.
Seven steps from your homepage to qualified pipeline.
Each step feeds the next. Strategy informs the build. The build hosts the content. Content gets recommended by AI. Personalisation closes the loop.
01. Deep-Dive Strategy
02. AI-Ready Website Build (Included)
03. Monthly AEO Content That Gets You Recommended by AI
04. Dynamic Personalisation By Sector
05. Your 24/7 AI Sales Assistant
06. Turn Anonymous Traffic Into Named Opportunities
07. Monthly Reporting & Constant Optimisation
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We start with your business, not our tech.
- Together we define your ideal customers, their pain points, and buying journey
- Identify your key services, margins, and most profitable offerings
- Establish your geographic focus in the UK and target markets
- Define what a "good lead" actually looks like for your business
- Map out your sales process and conversion points
- →Buyer-intent analysis
- →AEO content opportunity map
- →AI personalisation schema
That strategy drives everything else: site structure, content plan, tracking setup, and outreach sequences.
We design and build a modern, fast, conversion-led website using the latest web technologies.
- You don't pay a separate web design fee, the build is included in your subscription
- Map user journeys and conversion points for maximum lead capture
- Implement best-practice UX/UI specifically designed for B2B service buyers
- Add structured data and AEO-friendly formatting so AI bots can understand your content
- Set up pages so they can adapt to different sectors dynamically
- Ensure mobile-first, fast-loading performance that converts
Your website becomes the foundation of your lead generation machine, not just a brochure.
Every month, we create new content designed to answer the questions your buyers are asking, in search, in ChatGPT, and in other AI tools.
- Our base package includes 1 pillar page and 6 supporting cluster articles per month
- Content optimised for Answer Engine Optimisation (AEO), not just traditional SEO
- Aligned with your services, sectors, and buyer questions
- Written to be picked up by AI assistants and answer boxes
- Each piece designed to attract qualified prospects, not just traffic
- ·Complete Guide to Hybrid Meeting Rooms
- ·How to Select a Fire Safety System for Commercial Buildings
- ·What Is the Cost of Outsourced IT Support in the UK?
Need more? Add extra pillar + cluster sets at £750 each. Your content library grows every month.
A construction visitor shouldn't see the same generic pitch as an IT system integrator.
- Detect key signals: campaign source, content viewed, filters applied, and sector indicators
- Show tailored messaging and examples specifically relevant to each sector
- Surface the most relevant case studies, testimonials, and offers for each visitor type
- Adapt calls-to-action and value propositions based on industry needs
- Personalise the entire experience without requiring login or forms
A visitor from construction sees case studies and messaging tailored to construction. A visitor from healthcare sees healthcare-specific benefits.
The result: higher engagement, more time on site, better conversion rates, and more qualified leads.
We deploy an AI chatbot trained on your services, FAQs, and resources using Retrieval Augmented Generation (RAG).
- Answers questions instantly, 24/7, without human intervention
- Qualifies visitors by asking smart, contextual questions
- Captures contact details and key context automatically
- Hands off warm leads to your team with full context and qualification notes
- Learns from your business documents, FAQs, and existing content
- Provides consistent, accurate information about your services
- ✓Reduces friction for technical buyers who want instant answers
- ✓Captures more out-of-hours enquiries that would otherwise be missed
- ✓Handles qualification before your sales team steps in, saving time
Your chatbot never sleeps, never forgets, and never has a bad day. It is a sales rep working around the clock.
Most visitors never fill in a form. We don't accept that.
- Our tracking stack identifies the company behind each visit
- Enriches visitor data with likely stakeholders and decision-makers
- Scores engagement based on pages viewed, time on site, and actions taken
- Builds a picture of who is in-market and ready to buy
- Triggers personalised email outreach sequences automatically
- Optional outbound calling support (Philippines-based team at £15/hr)
You get a list of engaged companies with contact details, not just anonymous pageview stats.
Every month you see exactly what is happening with clear, actionable data.
- AI and organic traffic trends showing how AI bots are finding you
- Leads generated and pipeline value, the numbers that matter
- Content performance: which pieces drive the most qualified traffic
- Key accounts engaging with your site and their engagement scores
- Conversion rates at each stage of the funnel
- ROI calculations showing the value of your investment
We refine content, offers, and UX based on the data. Your lead machine gets smarter every month.
Each layer feeds the next. That is the leverage.
Most agencies sell these as six separate retainers. We run them as one system because the system only works when the pieces are wired together.
Content designed for AI
Your pillars and clusters appear in ChatGPT, Perplexity, and Google AI Overviews, not just on page two of search.
Website built for personalisation
Every visitor sees the version of your site tuned to their sector, source, and engagement signals.
Automated follow-up
High-intent visits trigger personalised outreach in the same hour, not the next week.
Zero wasted traffic
Every anonymous visit gets identified at the company level and scored for sales-readiness.
One feedback loop
Content → visitors → identification → outreach → leads → back into content. The loop tightens every month.
Continuous optimisation
Monthly reporting refines the content plan, the personalisation rules, and the outreach sequences.
Honest about who this is, and isn’t, for.
We would rather tell you it is not a fit than take a fee and underdeliver.
- B2B service businesses selling expertise and projects
- Companies targeting specific UK sectors (construction, IT, professional services, AV, MSP)
- Businesses tired of paying for web design that doesn't generate leads
- Organisations ready to invest in AI-first lead generation
- Companies wanting predictable pipeline, not vanity metrics
- B2C businesses or e-commerce stores
- Companies looking for a one-off website build
- Businesses unwilling to commit to monthly content and optimisation
- Organisations that want traditional SEO only
- Companies outside the UK market
Ten questions buyers ask before they book a call.
If yours isn’t here, ask the chatbot bottom-left, or email lee@awecreative.co.uk.
How long does it take to get our system live?
Most clients have their AI-ready website, baseline AEO content, and chatbot in production within 4 to 6 weeks. Visitor identification and automated outreach typically follow in week 6 to 8, once the site is generating traffic worth identifying.
Do I need a new website, or can you work with my existing one?
Both work. If your current site is on a modern stack (Next.js, WordPress, Webflow, Shopify) and the structure supports AEO retrofits, we can layer onto it. If it is older or lacks the AEO foundations, the included rebuild is faster, cheaper, and produces better results than incremental fixes.
What's included in the base monthly subscription?
The £1,999/month base package includes: AI-ready website build (no separate fee), 1 pillar page and 6 cluster articles every month, AI chatbot trained on your content, dynamic personalisation by sector, visitor identification and tracking, automated outreach sequences, and monthly reporting and optimisation.
Add-ons available: extra pillar + cluster content sets at £750 each, outbound calling support at £15/hr, additional sector personalisations on request.
How is this different from a traditional SEO agency?
Traditional SEO targets keywords and rankings on Google. We target Answer Engine Optimisation (AEO), making sure your business is recommended inside ChatGPT, Claude, Perplexity, and Google AI Overviews. That is where 38% of B2B buyers now start their research, and AI search converts up to 23× higher than organic.
What is AEO and why does it matter now?
AEO (Answer Engine Optimisation) is the practice of structuring content so AI assistants quote, cite, or recommend your business when buyers ask questions. It overlaps with SEO but optimises for AI extraction, not just search ranking. It matters now because buyers increasingly skip Google entirely and ask ChatGPT or Perplexity for supplier recommendations.
Can the AI chatbot answer technical questions about my services?
Yes. We train your chatbot on your documents, FAQs, case studies, pricing, technical specs, and any internal material you choose to feed it. Because it uses Retrieval Augmented Generation (RAG), answers are grounded in your actual content, not invented. The bot also captures contact details and qualifies visitors before handing off to your team.
How does visitor identification work, and is it GDPR-compliant?
We use IP-to-company resolution to identify the organisation behind each visit, not the individual person. That data sits inside the lawful basis of legitimate interest under UK GDPR for B2B prospecting. We do not buy personal contact data; we surface companies and let your team initiate outreach in the normal way.
What sectors do you specialise in?
B2B services and industrial businesses across the UK. Strong fit in audio-visual, IT services, MSPs, BMS, door access and security, industrial manufacturing, SaaS, and logistics. The methodology works for any business where the buying journey involves research and consideration.
Is there a minimum commitment?
We ask for 3 months to give the system time to produce results. After that, you can cancel with 30 days' notice. Most clients see momentum in months 2 to 3 and stay for the compounding effect of monthly content and optimisation.
How do I know if it's working?
Monthly reporting that goes beyond vanity metrics: AI mentions and citations, organic traffic trends, identified company visits, chatbot conversations, qualified leads generated, pipeline value influenced. You see exactly which content, sectors, and channels are producing pipeline.
Each step has its own page. Go as deep as you want.
Pricing, deliverables, sample work, and the integration touch-points for every layer.
Thirty minutes. We map your sector, your pipeline, and what month one looks like.
No pitch deck. We open ChatGPT and Perplexity, ask the questions your buyers are asking, and show you exactly where you stand today.