AEO: The Complete Process

✓What We Do

• •Review your existing website, pages, content structure, and sitemap
• •Analyse your market, competitors, products, and customer profiles
• •Identify gaps where AI engines can't understand your value

💡Why It Matters

AI engines don't "crawl" like Google; they build knowledge maps. If your content isn't structured properly, you simply won't appear in AI answers.

✓What We Do

• •We analyse your website and extract the essentials:
• •Your buyer personas
• •Their pain points
• •The jobs-to-be-done
• •Your product features
• •The outcomes you deliver

💡Why It Matters

AI engines recommend brands based on how clearly they understand user problems, not on keyword stuffing.

✓What We Do

• •We run keyword intelligence across:
• •Personas
• •Pain points
• •Features
• •Page themes
• •Sector pages
• •Competitor content
• •We combine keyword data with AEO intent signals to find high-value opportunities.

💡Why It Matters

This step identifies the real demand in your market, so you know exactly what to create.

✓What We Do

• •We convert your product features into human problems AI recognises, such as:
• •"Capture site photos easily"
• •"Track project progress automatically"
• •"Improve classroom learning outcomes"

💡Why It Matters

AI engines don't index "features". They index problems + outcomes.

✓What We Do

• •We generate and categorise all the real questions your buyers ask, covering:
• •Awareness
• •Consideration
• •Evaluation
• •Decision

💡Why It Matters

AI engines use question-based answers, not keyword-based rankings. You need content that aligns with how people actually ask for solutions.

✓What We Do

• •We take those long questions and turn them into short, real-searchable phrases:
• •Head terms (2–3 words)
• •Mid-tail phrases (3–5 words)
• •Intent-based modifiers

💡Why It Matters

AI engines and search engines prefer concise, high-intent phrasing.

✓What We Do

• •For every keyword, we measure:
• •Search volume
• •CPC value
• •Competition
• •Difficulty
• •Opportunity
• •AI visibility potential
• •Traffic fit with your personas

💡Why It Matters

This tells you which areas will produce the greatest return with the least effort.

✓What We Do

• •We build a complete information architecture:
• •Pillars (big, evergreen topics)
• •Clusters (supporting subtopics)
• •Keyword mapping
• •Intent mapping
• •Journey mapping
• •Internal linking structure

💡Why It Matters

These create the topical authority AI uses to choose which brands to recommend.

✓What We Do

• •We analyse:
• •Featured snippets
• •People Also Ask
• •Related queries
• •SGE summaries
• •Competitor content layouts
• •AI-generated answer patterns

💡Why It Matters

You need to understand the "shape" of the content AI likes, not just the words.

✓What We Include

• •Evidence blocks
• •Case studies
• •Frameworks
• •Templates
• •Diagrams
• •Data sources
• •Expert commentary
• •Region-specific compliance (UK, EU, etc.)

💡Why It Matters

AI engines reward proof, not claims.

✓What We Build

• •For each cluster:
• •Page title
• •H2/H3 structure
• •Keyword placement map
• •SERP features to target
• •CTA placement
• •Proof references
• •FAQs
• •Schema markup
• •Multimedia suggestions
• •Internal link rules

💡Why It Matters

This produces content designed for humans and for AI engines.

✓What We Implement

• •Clean HTML structure
• •Structured data (schema)
• •Component-based design
• •Low-code blocks for future content
• •Fast load times
• •Crawl-friendly architecture
• •AEO-specific metadata patterns

💡Why It Matters

Bad structure → No AI visibility. Good structure → Preferential treatment in answer engines.

✓What We Add

• •AI-readable definitions
• •Concise paragraphs
• •One-sentence answers
• •Evidence-first formatting
• •Scannable sections
• •Chunked information
• •Rich media aligned to intent

💡Why It Matters

AI reads "passages", not pages. We optimise every passage.

✓What We Create

• •Topic pathway flows
• •Persona-specific journeys
• •Funnel-based navigation
• •Cluster-to-pillar linking
• •Opportunity links for SGE
• •Anchor text recommendations

💡Why It Matters

AI uses internal linking to determine your semantic authority.

✓What We Track

• •ChatGPT mentions
• •Perplexity citations
• •SGE visibility
• •Traffic from answer engines
• •AI-generated answer quality
• •Shifts in competitive share

💡Why It Matters

AI search changes every month. You need ongoing monitoring to stay ahead.

✓What We Deliver Monthly

• •New cluster ideas
• •New keyword opportunities
• •Updates to existing pages
• •Internal linking enhancements
• •SERP/SGE change reports
• •Recommendations for new proof sources
• •Content performance review

💡Why It Matters

AEO isn't "write and forget". It's "write, measure, expand".