Strive AV: From Traditional Website to AI-Powered Lead Generation Machine
How an award-winning AV integrator increased qualified enquiries by 68% using AEO content, visitor identification, and automated outreach
Increase in qualified enquiries
Reduction in cost per lead
Weeks to see results
Companies identified visiting
The Client: Strive AV
Strive AV is an award-winning AV systems integrator delivering workplace transformation solutions across the UK. With clients including Bloomberg, Vodafone, Imperial College London, and University of Oxford, they specialise in meeting rooms, Microsoft Teams Rooms, lecture theatres, digital signage, and visitor management systems.
As approved suppliers on major UK government and public sector procurement frameworks including Crown Commercial Service, HEPCW, NEUPC, and LUPC, Strive AV needed a lead generation system that could:
- •Attract facilities managers and IT directors researching AV solutions
- •Appear in AI tools when buyers ask technical AV questions
- •Identify which organisations were visiting their website
- •Automate follow-up with high-intent prospects
The Challenge
Despite being an established, award-winning AV integrator with impressive credentials, Strive AV struggled with lead generation. Their website was well-designed but relied on traditional SEO and passive enquiry forms.
Key Problems:
- ✗Low visibility in AI search: When facilities managers asked ChatGPT "What AV system do I need for a boardroom?", competitors appeared first
- ✗Anonymous traffic: They couldn't see which organisations were visiting their site or showing buying intent
- ✗Low conversion rates: Most visitors left without engaging, and form submissions were sporadic
- ✗Manual follow-up: Sales team had to manually chase leads, missing high-intent opportunities
"We knew we had great credentials and impressive case studies, but we weren't being found when buyers researched AV solutions. Traditional SEO wasn't enough anymore. Buyers were asking AI tools, not Google." Marketing Director, Strive AV
Why They Chose Us
Strive AV needed a system that could answer technical AV questions in AI tools, identify visiting organisations, and automate outreach, all without requiring a massive upfront investment.
AEO Content Engine
Monthly content answering technical AV questions that facilities managers ask in ChatGPT and Perplexity, positioning Strive AV as the expert answer source.
Visitor Identification
Identify which organisations were visiting their site, track buying signals, and prioritise high-intent accounts, transforming anonymous traffic into actionable intelligence.
Automated Outreach
Trigger personalised email sequences when companies showed buying intent, ensuring no high-value visitor slipped through unnoticed.
Monthly Subscription Model
No big upfront fee. Everything included in a monthly subscription, making it easy to scale as results grew.
What We Implemented
AEO Content Strategy
We mapped out the technical AV questions facilities managers ask in AI tools: "What AV system do I need for a boardroom?", "How much does AV installation cost?", "Which AV integrator should I use?"
Monthly deliverables:
- ✓1 pillar page (e.g., "Complete Guide to Boardroom AV Setup")
- ✓6 cluster articles answering specific technical questions
- ✓Content optimised for ChatGPT, Perplexity, and Google SGE
Example pillar: "Complete Guide to Boardroom AV Setup for UK Businesses", answering everything facilities managers need to know about boardroom AV systems.
Visitor Identification & Tracking
We implemented visitor identification technology that revealed which organisations were visiting Strive AV's website, tracking:
- ✓Company name, industry, and location
- ✓Pages viewed and time spent on key content
- ✓Buying signals (pricing pages, case studies, service pages)
- ✓Return visits and engagement patterns
Within the first month, Strive AV identified 156 companies visiting their site, many of which they had no previous relationship with.
Automated Outreach Sequences
We set up automated email sequences triggered when companies showed buying intent:
- ✓Multi-stage sequences tailored to the content they viewed
- ✓Personalised messaging reflecting their specific AV needs
- ✓Sales team notifications for high-intent accounts
- ✓Follow-up reminders and nurture sequences
Example: When a facilities manager from a university viewed the "Lecture Theatres" page multiple times, they received a sequence about Strive AV's education sector expertise and relevant case studies.
AI Chatbot with RAG
We deployed an AI chatbot trained on Strive AV's services, case studies, and technical documentation, enabling:
- ✓Instant answers to technical AV questions
- ✓Lead qualification and contact capture
- ✓24/7 engagement, even outside business hours
The Results
Lead Generation
- ✓68% increase in qualified enquiries within 12 weeks
- ✓42% reduction in cost per lead
- ✓156 companies identified visiting their site
- ✓34 high-intent accounts flagged for immediate follow-up
AI Visibility
- ✓12 AEO content pieces appearing in ChatGPT answers
- ✓8 pillar pages ranking in Perplexity citations
- ✓23% of enquiries now coming from AI-generated traffic
- ✓3.2x higher conversion rate from AI traffic vs Google organic
"The combination of AEO content and visitor identification transformed our lead generation. We now see exactly who's researching us and can engage at the right moment. The automated outreach ensures we never miss a high-intent opportunity."
Marketing Director
Strive AV
What's Next
Strive AV continues to scale their AEO content library, expanding into new AV topics and sectors. They're now:
- →Adding content for new AV sectors (healthcare, retail, hospitality)
- →Expanding automated outreach to include LinkedIn sequences
- →Integrating visitor identification data with their CRM for better sales alignment
- →Testing dynamic personalisation to show sector-specific content to different visitor types
Ready to Change Your Lead Generation?
See how our AI-first lead generation system could work for your business. Book a strategy call to discuss your goals.