AI-First Lead Generation.\nBuilt for How Buyers Search Today.
One subscription combining AI-ready web design, AEO content, dynamic personalisation, visitor identification, and automated outreach, built to turn traffic into qualified leads. Starting from £1,999.
Quick Summary
We build your AI-ready website, produce AEO content every month, personalise your site by industry, track visitors, run automated outreach, and give you a 24/7 AI sales assistant, all under one monthly subscription.
Your 7-Step AI Lead Generation System
We combine web design, AEO content, AI chatbots and automated outreach into one joined-up system. Here's what happens when you work with us.
Step 1: Deep-Dive Strategy
Step 2: We Build Your AI-Ready Website (Included)
Step 3: Monthly AEO Content That Gets You Recommended by AI
Step 4: Dynamic Personalisation By Sector
Step 5: Your 24/7 AI Sales Assistant
Step 6: Turn Anonymous Traffic Into Named Opportunities
Step 7: Monthly Reporting & Constant Optimisation
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We start with your business, not our tech.
Together we define your ideal customers, their pain points, and buying journey
Identify your key services, margins, and most profitable offerings
Establish your geographic focus in the UK and target markets
Define what a "good lead" actually looks like for your business
Map out your sales process and conversion points
Concrete Deliverables:
- •Buyer-intent analysis
- •AEO content opportunity map
- •AI personalisation schema
Example Output:
- →Buyer persona map for 3 core sectors
- →AEO content landscape identifying your top 20 topic opportunities
- →Personalisation matrix for industry-specific messaging
That strategy drives everything else: site structure, content plan, tracking setup, and outreach sequences.
Why does this step matter? Why does this step matter? Without understanding your buyers and their intent, your content and website won't attract the right prospects.
We design and build a modern, fast, conversion-led website using the latest web technologies.
You don't pay a separate web design fee – the build is included in your subscription
Map user journeys and conversion points for maximum lead capture
Implement best-practice UX/UI specifically designed for B2B service buyers
Add structured data and AEO-friendly formatting so AI bots can understand your content
Set up pages so they can adapt to different sectors dynamically
Ensure mobile-first, fast-loading performance that converts
Why this matters: This gives you a website designed for AI discovery, AI personalisation, and future-proof lead generation.
AEO Benefit: Your website is structured to make your answers discoverable by AI engines and optimised for how buyers search inside ChatGPT, Perplexity and Claude.
Your website becomes the foundation of your lead generation machine, not just a brochure.
Why does this step matter? Why does this step matter? Traditional websites aren't built for AI assistants. Your site needs structured data and AEO formatting to get recommended by ChatGPT and Perplexity.
Every month, we create new content designed to answer the questions your buyers are asking – in search, in ChatGPT, and in other AI tools.
Our base package includes 1 pillar page and 6 supporting cluster articles per month
Content optimised for Answer Engine Optimisation (AEO), not just traditional SEO
Aligned with your services, sectors, and buyer questions
Written to be picked up by AI assistants and answer boxes
Each piece designed to attract qualified prospects, not just traffic
Example Pillars:
- 📄Complete Guide to Hybrid Meeting Rooms
- 📄How to Select a Fire Safety System for Commercial Buildings
- 📄What Is the Cost of Outsourced IT Support in the UK?
Need more? Add extra pillar + cluster sets at £750 each. Your content library grows every month.
Why does this step matter? Why does this step matter? AI assistants recommend businesses based on content quality and relevance. Monthly AEO content ensures you appear when prospects ask AI tools for solutions.
A construction visitor shouldn't see the same generic pitch as an IT system integrator.
Detect key signals: campaign source, content viewed, filters applied, and sector indicators
Show tailored messaging and examples specifically relevant to each sector
Surface the most relevant case studies, testimonials, and offers for each visitor type
Adapt calls-to-action and value propositions based on industry needs
Personalise the entire experience without requiring login or forms
🎯Example:
A visitor from construction sees case studies and messaging tailored to construction. A visitor from healthcare sees healthcare-specific benefits.
The result? Higher engagement, more time on site, better conversion rates, and more qualified leads.
Why does this step matter? Why does this step matter? Personalised experiences convert 3× better than generic content. When visitors see content relevant to their industry, they're more likely to engage.
We deploy an AI chatbot trained on your services, FAQs, and resources using Retrieval Augmented Generation (RAG).
Answers questions instantly, 24/7, without human intervention
Qualifies visitors by asking smart, contextual questions
Captures contact details and key context automatically
Hands off warm leads to your team with full context and qualification notes
Learns from your business documents, FAQs, and existing content
Provides consistent, accurate information about your services
Key Outcomes:
- ✓Reduces friction for technical buyers who want instant answers
- ✓Captures more out-of-hours enquiries that would otherwise be missed
- ✓Handles qualification before your sales team steps in, saving time
Why it works: Buyers often need answers instantly. A 24/7 chatbot reduces drop-offs and converts far more out-of-hours visitors.
Your chatbot never sleeps, never forgets, and never has a bad day. It's like having a sales rep working around the clock.
Why does this step matter? Why does this step matter? Most buyers research after hours. An AI chatbot captures leads 24/7 and qualifies them before your team even sees them.
Most visitors never fill in a form. We don't accept that.
Our tracking stack identifies the company behind each visit
Enriches visitor data with likely stakeholders and decision-makers
Scores engagement based on pages viewed, time on site, and actions taken
Builds a picture of who's in-market and ready to buy
Triggers personalised email outreach sequences automatically
Optional outbound calling support (Philippines-based team at £15/hr)
You get a list of engaged companies with contact details, not just anonymous pageview stats.
Why does this step matter? Why does this step matter? 95% of B2B visitors never fill in a form. Visitor identification turns invisible traffic into actionable account intelligence.
Every month you see exactly what's happening with clear, actionable data.
AI and organic traffic trends showing how AI bots are finding you
Leads generated and pipeline value – the numbers that matter
Content performance: which pieces drive the most qualified traffic
Key accounts engaging with your site and their engagement scores
Conversion rates at each stage of the funnel
ROI calculations showing the value of your investment
Every month we show you exactly what AEO content is driving enquiries and optimise based on real buyer behaviour.
We refine content, offers, and UX based on the data. Your lead machine gets smarter every month.
Why does this step matter? Why does this step matter? AEO isn't "write and forget". It's "write, measure, expand". Monthly optimisation ensures your content stays relevant as AI search evolves.
The Shift From SEO to AEO: By the Data
AI search is replacing traditional search. Here's what the data tells us:
AI search visitors convert up to 23× higher than Google organic
38% of buyers now use AI tools to research suppliers
95% of B2B buyers plan to use generative AI during a purchase
Why This System Works
Content designed for AI
Your content appears in ChatGPT, Perplexity, and other AI tools
Website built for personalisation
Every visitor sees content tailored to their industry
Automated follow-up
High-intent visitors get contacted automatically
Zero wasted traffic
Every visitor is identified and tracked
Every step feeds the next
Content → Visitors → Identification → Outreach → Leads
Continuous optimisation
Monthly reporting and refinement based on real data
✓Ideal For
- •B2B service businesses selling expertise and projects
- •Companies targeting specific UK sectors (construction, IT, professional services)
- •Businesses tired of paying for web design that doesn't generate leads
- •Organisations ready to invest in AI-first lead generation
- •Companies wanting predictable pipeline, not vanity metrics
✗Not For
- •B2C businesses or e-commerce stores
- •Companies looking for a one-off website build
- •Businesses unwilling to commit to monthly content and optimisation
- •Organisations that want traditional SEO only
- •Companies outside the UK market
Download Your 7-Step AEO Lead Generation System Guide
Get a detailed PDF explaining how our 7-step system works, perfect for sharing with your team or reviewing offline.
Ready To Get Started?
Book a strategy call to see how this could work for your business.