Privacy Policy

1. Information We Collect

1.1 Information You Provide

We collect information you provide directly to us, including:

• • Name, email address, phone number, and company information when you contact us or book a strategy call
• • Business information, industry sector, and service requirements when you engage our services
• • Payment information (processed securely through third-party payment processors)
• • Content, materials, and information you provide for website development and content creation
• • Communications and correspondence with our team

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information, including:

• • IP address and approximate location
• • Browser type and version
• • Device information
• • Pages visited and time spent on pages
• • Referring website or source
• • Cookies and similar tracking technologies (see section 6)

1.3 Visitor Identification Data

As part of our services, we use visitor identification technology that may identify:

• • Company name and industry sector (firmographic data)
• • Company location and size
• • Website browsing behaviour and engagement patterns
• • Pages viewed and time spent on content

This data is collected at the company level, not individual level, and is used to provide our visitor identification and automated outreach services. We do not collect or store personal information about individual visitors without their consent.

2. How We Use Your Information

We use the information we collect to:

• • Provide, maintain, and improve our services
• • Process your subscription and manage your account
• • Communicate with you about our services, including responding to enquiries and providing customer support
• • Create and deliver AEO content, websites, and other deliverables
• • Identify visiting companies and provide visitor identification services
• • Send automated outreach sequences and marketing communications (with your consent)
• • Analyse website usage and improve user experience
• • Detect, prevent, and address technical issues and security threats
• • Comply with legal obligations and enforce our terms
• • For other purposes with your consent

3. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal bases:

• Contract: To perform our contract with you and provide services
• Legitimate Interests: To operate our business, improve services, and provide visitor identification (where company-level data is used)
• Consent: For marketing communications and certain tracking technologies
• Legal Obligation: To comply with applicable laws and regulations

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party service providers who perform services on our behalf, including:

• • Payment processors
• • Website hosting and cloud storage providers
• • Analytics and tracking service providers
• • Email service providers
• • Visitor identification and enrichment services (e.g., Snitcher API)

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

4.2 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose information if required by law, court order, or government regulation, or to protect our rights, property, or safety.

5. Data Retention

We retain your personal information for as long as necessary to:

• • Provide services and maintain your account
• • Comply with legal obligations
• • Resolve disputes and enforce agreements
• • For legitimate business purposes

When we no longer need your information, we will securely delete or anonymise it, except where we are required to retain it for legal purposes.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

• • Remember your preferences and settings
• • Analyse website traffic and usage patterns
• • Provide visitor identification services
• • Deliver personalised content

6.1 Types of Cookies

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website
• Functional Cookies: Remember your preferences and improve functionality
• Marketing Cookies: Used to deliver relevant advertisements (with consent)

6.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. You can also opt out of certain tracking technologies through our cookie consent banner.

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete data
• Right to Erasure: Request deletion of your personal data (subject to legal requirements)
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for direct marketing
• Right to Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at hello@awecreative.com. We will respond within one month (or two months for complex requests).

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• • Encryption of data in transit and at rest
• • Secure access controls and authentication
• • Regular security assessments and updates
• • Staff training on data protection
• • Secure data storage and backup procedures

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. International Data Transfers

Your information may be transferred to and processed in countries outside the UK/EEA, including:

• • Service providers located in the United States or other countries
• • Cloud storage and hosting providers with global infrastructure

When we transfer data outside the UK/EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office, or adequacy decisions.

10. Children's Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Links to Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Material changes will be notified to you by email or through a prominent notice on our website. The "Last updated" date at the top indicates when changes were last made.

Your continued use of our services after changes constitutes acceptance of the updated Privacy Policy.

13. Contact Us

If you have questions, concerns, or wish to exercise your rights regarding this Privacy Policy or our data practices, please contact us: